‘The media’s the most powerful entity on earth’ – Malcom X

This was said because of the nature of the media to allow organisations to communicate with, or broadcast to the population en mass. It allows you to broadcast your messages to all walks of life, including rural areas and areas of low literacy rate.

TV and radio offer the most obvious way to communicate in this sense, but events also give your organisation the chance to engage with your target audience directly; to show them personally who you are and what you do.