Here at Great Lakes, we feel that feedback is a crucial element to marketing. Without insight into your target audience, their needs and preferences, vital time could be wasted and money lost.
Knowledge of your target audience is 100% vital to the success of your marketing and communications strategies.
We have extensive experience in conducting focus groups and surveys. The data from such research, along with potential feedback from SMS, call-in and Q&A session from radio campaigns and comments and questions monitored through social media, can be used to strategically adapt your marketing campaign. Furthermore, our media monitoring technologies can record all crucial media outlets and provide details of when and where your organisation has been mentioned – and what was said.
Collating and using this vital information, we can consult on the best messaging to put across to deal with the prevalent requirements of your target audience at any given time. We can also consult on use of language and tone and most salient points to highlight to suit target audience needs and preferences.
To learn more about our market research, send us a message in the sidebar to the right, or go to our ‘Contact Us’ page from the homepage to find all of our details.
